Highly Rated CIW CIW Social Media Specialist 1D0-623 PDF Dumps

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CIW Social Media Specialist Sample Questions (Q23-Q28):

NEW QUESTION # 23
Dylan works for a small software start-up firm that is looking to use Facebook and Twitter to increase future revenues by building a larger potential customer base for their upcoming software release. Which of the following is a metric that could be used to evaluate the success of this social media campaign?

A. An increase in sales of their current software release. If sales increase by 5%, the campaign will be considered a success.
B. The total number of followers on each platform If each platform gains at least 10% more followers, the campaign will be considered a success.
C. The number of likes and comments each post receives. If more than 10 followers like or comment on each post in the campaign, if will be considered a success.
D. The number of link-clicks each post receives If more than 50 followers did campaign, it will be considered a success.

Answer: B

Explanation:
Evaluating the success of a social media campaign for a software start-up firm, particularly when the goal is to build a larger potential customer base, involves looking at metrics that indicate growth and engagement.
Among the options, the total number of followers on each platform (Option A) is a relevant metric because an increase in followers indicates that the campaign is effectively attracting new potential customers. Gaining at least 10% more followers on each platform can be seen as a tangible goal that reflects increased brand awareness and potential market expansion. This metric aligns with the objective of building a larger customer base and provides a clear, measurable target for success.
References:
* Social Media Examiner: "How to Measure Your Social Media Marketing Success"
* HubSpot: "Social Media Metrics: How to Measure and Prove ROI"

NEW QUESTION # 24
A startup business is designing fabric patterns for the home fashion industry What kind of platforms will best meet the business' social media marketing needs?

A. Microblogging sites, such as Twitter.
B. Photo oriented sites, such as Instagram or Pinterest
C. Professional networking sites, such as Linkedin
D. Content sharing sites, such as Facebook or MySpace.

Answer: B

Explanation:
For a startup business designing fabric patterns for the home fashion industry, visual content is key to showcasing the product effectively. Photo-oriented sites like Instagram and Pinterest are ideal platforms because they emphasize high-quality images and visual storytelling. Instagram allows for engaging with followers through posts, stories, and reels, while Pinterest is excellent for creating visual boards that can drive traffic to the business's website. Both platforms are popular for fashion and home decor inspiration, making them highly effective for reaching the target audience and generating interest and sales.

NEW QUESTION # 25
A company can use statics from social media to predict behavior. What kind of big data strategy is this?

A. Decision science
B. Performance management
C. Social analysis
D. Data exploration

Answer: D

NEW QUESTION # 26
Bill owns a small, local video production company. His current customer base consists mostly of local musicians looking for live concert music videos and small start-up businesses in need of social media video advertising. His goal is to increase his bookings. When he creates a social media posting, which of the following messages would be an effective call to action?

A. Schedule a video shoot today, to receive a 10% discount
B. Watch this video compilation to see what services we have to offer.
C. Share this with all of your friends
D. Message me for details

Answer: A

Explanation:
For Bill's video production company, an effective call to action (CTA) should be clear, actionable, and provide an immediate benefit. "Schedule a video shoot today, to receive a 10% discount" meets these criteria by prompting potential clients to take immediate action and offering a tangible incentive. This type of CTA can directly lead to increased bookings. The other options, while useful for engagement, do not offer the same direct incentive or clarity in driving immediate business actions. A strong CTA is essential for converting social media interest into actual business transactions.

NEW QUESTION # 27
A major winter storm has closed a highway that runs through a national park The park service announces the closure on microblogging sites and major social media sites. They get several responses from park visitors requesting evacuation assistance . This behavior is commonly referred to as;

A. crowfunding
B. crowdrising.
C. crowsouring
D. crowshapping

Answer: C

Explanation:
The behavior described in the scenario, where the park service announces a highway closure and receives responses from visitors requesting evacuation assistance, is commonly referred to ascrowdsourcing.
Crowdsourcing involves obtaining information or input into a task or project by enlisting the services of a large number of people, typically via the internet. In this context, the park service is leveraging the collective input of park visitors to manage and respond to the situation effectively.

NEW QUESTION # 28
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Highly Rated CIW CIW Social Media Specialist 1D0-623 PDF Dumps

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CIW Social Media Specialist Sample Questions (Q23-Q28):

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